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Iarnród Éireann - detailed segmentation study aimed at providing a comprehensive understanding of the behaviour, characteristics and needs of Intercity rail customers and non-customers who travel- Intercity rail

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153439 - 7307 - MARKET SEGMENTATION RESEARCH
Publication date:  01-07-2019
Response deadline:  31-07-2019 12:00   Irish time
Procedure: Iarnród Éireann - Non OJEU Negotiated Procedure (Electronic)
Description: Iarnród Éireann wishes to develop a detailed segmentation study aimed at providing a comprehensive understanding of the behaviour, characteristics and needs of Intercity rail customers and non-customers who travel to / from areas where Intercity rail could meet their needs. The research could include the following; • Identifying the core customer segments • Re-establish the size and potential value of the segments identified • Understand what affects each segments’ decision making process, motivations and barriers to use • Identification of products or services to suit the needs of each segment • Identify the most effective marketing and communications strategy for each segment • Identify areas of potential growth
Buyer: Iarnród Eireann-Irish Rail

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