Jump to content
Sign in to follow this  
WaYSidE

Iarnród Éireann - detailed segmentation study aimed at providing a comprehensive understanding of the behaviour, characteristics and needs of Intercity rail customers and non-customers who travel- Intercity rail

Rate this topic

Recommended Posts

153439 - 7307 - MARKET SEGMENTATION RESEARCH
Publication date:  01-07-2019
Response deadline:  31-07-2019 12:00   Irish time
Procedure: Iarnród Éireann - Non OJEU Negotiated Procedure (Electronic)
Description: Iarnród Éireann wishes to develop a detailed segmentation study aimed at providing a comprehensive understanding of the behaviour, characteristics and needs of Intercity rail customers and non-customers who travel to / from areas where Intercity rail could meet their needs. The research could include the following; • Identifying the core customer segments • Re-establish the size and potential value of the segments identified • Understand what affects each segments’ decision making process, motivations and barriers to use • Identification of products or services to suit the needs of each segment • Identify the most effective marketing and communications strategy for each segment • Identify areas of potential growth
Buyer: Iarnród Eireann-Irish Rail

  • Informative 1

Share this post


Link to post
Share on other sites

Is that what we used to call marketing, getting the right product at the right price in the right quantity.

Stephen

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

×
×
  • Create New...

Important Information

Terms of Use