Accurascale Welcomes James Makin On Board As Customer Experience and Online Marketing Manager

[Warbonnet]

We're delighted to announce that James Makin is now a member of the growing Accurascale family, joining us in the capacity of Customer Experience & Online Marketing Manager. 

A lifelong railway modeller, James specialises in weathering and detailing rolling stock, having showcased a number of Accurascale products in our ‘Let’s Get Involved’ series, giving practical tips and hints on how you can personalise and bring your models to life. 

James has a strong background in customer loyalty and marketing, having built significant experience in roles within the financial services industry and a long career at International Airlines Group (IAG) working across the British Airways, Aer Lingus and Iberia loyalty programmes.  

His passion to continually innovate and push the boundaries to improve the overall customer experience is perfectly aligned with Accurascale’s strategy to continue to deliver industry-leading products to a fast-growing audience of model railway enthusiasts across the world.  

James will undertake a key role to continue cementing relationships with our Accurascale retailer network, as well as overseeing special projects, commissions and delivering a varied range of ‘How-to’ guides to help our customers get the best from our releases in the years to come. 

Speaking about the prospect of working with Accurascale, James said: “I’m immensely excited to be joining the team, Accurascale are at the forefront of pushing change and innovation within the hobby, and I cannot wait to help build on the excellent work that’s already led to Accurascale to be recognised as winners in so many industry awards to date.” 

Likewise, Accurascale/IRM Managing Director Stephen McCarron added; “We’re extremely pleased to welcome James to our family here at Accurascale. He brings a real passion for improving the customer experience at every touchpoint, and has a wealth of relationship-building experience that will allow us to really go to the next level in supporting our retail partners. With our exciting plans over the coming years, James adds a dynamic new element to our skill set. 

Watch out for the latest ‘Lets Get Involved’ guides from Accurascale coming soon! 

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