WaYSidE Posted July 2, 2019 Posted July 2, 2019 153439 - 7307 - MARKET SEGMENTATION RESEARCH Publication date: 01-07-2019 Response deadline: 31-07-2019 12:00 Irish time Procedure: Iarnród Éireann - Non OJEU Negotiated Procedure (Electronic) Description: Iarnród Éireann wishes to develop a detailed segmentation study aimed at providing a comprehensive understanding of the behaviour, characteristics and needs of Intercity rail customers and non-customers who travel to / from areas where Intercity rail could meet their needs. The research could include the following; • Identifying the core customer segments • Re-establish the size and potential value of the segments identified • Understand what affects each segments’ decision making process, motivations and barriers to use • Identification of products or services to suit the needs of each segment • Identify the most effective marketing and communications strategy for each segment • Identify areas of potential growth Buyer: Iarnród Eireann-Irish Rail 1
StevieB Posted July 2, 2019 Posted July 2, 2019 Is that what we used to call marketing, getting the right product at the right price in the right quantity. Stephen
jhb171achill Posted July 8, 2019 Posted July 8, 2019 So IE use roughly 130 words to say: “IE wish to study public demand for rail services”.....!
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now