Iarnród Éireann - detailed segmentation study aimed at providing a comprehensive understanding of the behaviour, characteristics and needs of Intercity rail customers and non-customers who travel- Intercity rail

[WaYSidE]

153439 - 7307 - MARKET SEGMENTATION RESEARCH
Publication date:  01-07-2019
Response deadline:  31-07-2019 12:00   Irish time
Procedure: Iarnród Éireann - Non OJEU Negotiated Procedure (Electronic)
Description: Iarnród Éireann wishes to develop a detailed segmentation study aimed at providing a comprehensive understanding of the behaviour, characteristics and needs of Intercity rail customers and non-customers who travel to / from areas where Intercity rail could meet their needs. The research could include the following; • Identifying the core customer segments • Re-establish the size and potential value of the segments identified • Understand what affects each segments’ decision making process, motivations and barriers to use • Identification of products or services to suit the needs of each segment • Identify the most effective marketing and communications strategy for each segment • Identify areas of potential growth
Buyer: Iarnród Eireann-Irish Rail

[StevieB]

Is that what we used to call marketing, getting the right product at the right price in the right quantity.

Stephen

[jhb171achill]

So IE use roughly 130 words to say:

“IE wish to study public demand for rail services”.....!