It is easy for everybody to become 'tarred with the same brush' - maybe run the two markets separately, in a manner appropriate to each, until people on the big island get the hang of how you're doing it? You have the means to do that in place. Most of 'them' will take little interest in what you're doing for 'us', especially if it is an effectively separate operation.
Sometimes, I suspect, the issue for the "big players" can have been, perhaps, to preempt announcements by the "other side" and, thus, queer their pitch, so to speak - who knows?