I'll miss the IRM brand if it goes. When a pal from England told me that Accurascale was IRM's parent company, I took delight in pointing out that actually IRM was the older of the two. I'm going to need another angle for my one-up-manship now
However, I'm not surprised at the changes and for what its worth, I think coming together under the Accurascale flag makes sense. My own (very small) business once tied itself up in knots with multiple different brands and websites - bringing everything together under one identity and structure made a massive difference to us in terms of operations/corporate structure, brand awareness etc. ... and ultimately to our bottom line. Best of luck with the consolidation lads - anything the makes your business stronger is a good thing for both you and the Irish scene