Interesting. The ergonomic styling reminds me of the Sinclair Spectrum from the 80s. Aside from the appearance technically it looks a well spec'd system.
The industry is crying out for a new wireless or IP based digital control standard to replace current NMRA DCC specs which was great in its day but technically decades behind current electronics technology. DCC protocols are too slow for real time instant decoder programming and jurassically cumbersome for users. This is 2016 after all, the concept of a CV seems as daft as a smartphone user needing to know hex register addresses to put phone numbers in their phone. Things have changed in micro electronics since the 1980s. The USA market seems very conservative and content with such dated and expensive technology. It should be possible to reprogram all the settings including sound files in a decoder in a second anywhere on the track using either a wireless protocol or IP network over the track. Try writing 500 CVs to a DCC decoder and it could take 10 minutes!
ESU have made great inroads to the user interface, but behind the colour LCD panel lurks a dated, slow and very expensive NMRA DCC protocol. RailCom if it became a widely supplied standard would be an improvement, but it two is based on 1999 technology. A lot has happened and changed since then - iPods, digital cameras, smart phones, tablets, SSD, VOIP, broadband TV, etc, but not model train control systems which lurk in the dark ages. I use NCE solely because of the ergonomics of the dog bone cabs which personally suit our layout, but I have to say they have never bothered to release software updates to improve the user interface of the cabs. An improvement in their day, but in the ditch compared to smart phone or even smart watch user interface simplicity and quality. Apologies for the drift.