Warbonnet Posted March 26 Posted March 26 Accurascale Limited is proud to announce the acquisition of renowned model railway manufacturer Heljan, marking the beginning of an exciting new chapter for one of the hobby’s most respected and innovative brands. Under Accurascale ownership, Heljan UK will move to a direct-to-consumer sales model, with all UK sales taking place exclusively via the Heljan UK website. This new approach will allow Heljan to offer exceptional value and closer engagement with customers and lower prices for robust, reliable and durable models in a market demanding more affordability and value for money. This bold new strategy is to encourage new entrants into the hobby, both young and old, as well as offering seasoned modellers exceptional value as they add to their collections or change scales. Heljan’s Danish range will continue to be available through retail networks in mainland Europe, and that range will see expansion in the coming years as well as all new models incorporating new levels of detail, features and fidelity that are in line with Accurascale’s approach. As part of this launch: OO gauge locomotives will be priced from just £99.95, with selected lines at £49.95 Most O gauge locomotives will be priced from just £299.95, with selected lines below this figure TT Powered Models Will be Priced from £124.94 and the range will receive further investment through new models New customer sign-ups will receive 10% off their first order The Heljan website will offer the same customer benefits as Accurascale, including: 2% cashback in loyalty points when customers register an account Free UK shipping on orders over £100 Bundle discounts on wagons and coaches where applicable Up to 5% cashback in loyalty points available through our famous tiered system Modellers who have previously pre-ordered forthcoming Heljan models that are in development, such as the Class 42 Warship, Class 44, Class 86, in OO, Class 24 in O gauge and Class 55 and Class 122 ‘Bubble Cars’ in TT will now have to pre-order direct on the Heljan UK website, but with a much reduced, more attractive price point. This will be the case for all new Heljan British outline releases going forwards, and it will see a growth of excellently priced models in stock grow over the coming weeks and months. Customers looking to pre-order the forthcoming Class 153 and 155 DMUs in OO gauge can now pre-order those on the Accurascale website only, as they will now join the Accurascale Exclusives Range! A Return to Innovation Accurascale’s ambition for Heljan is to recapture the innovative spirit that made the brand famous in the British market, from the step-change impact of the first-generation Class 47 in OO gauge, the brave building of the Ready-To-Run O gauge market, to iconic products such as the functioning Container Crane, working traverser and 009 ranges. The robust nature and smooth-running characteristics of Heljan locomotives will be maintained and serve as the foundation for future models. Looking forward, the plan includes: Exciting new and innovative products across multiple scales Enhanced value in established Heljan OO models, including upgrades in sound, digital and lighting functionality Upgrading selected Heljan OO models to full Accurascale specification over time Significantly improved value in Heljan O gauge, with reduced prices and additional features such as factory-fitted digital sound in future releases Continued exploration of the British TT:120 market with further models in development Establishing Heljan as the market leader in Danish-outline HO, with exciting new models and enhanced specifications already planned Preserving and Building on a 70-Year Legacy The Heljan name will continue, building on its 70-year heritage of serving the hobby market with innovative, robust, and reliable models. Accurascale is also pleased to confirm that Kim Nannestad and Ben Jones will remain part of the Heljan family, ensuring continuity, experience, and passion remain at the heart of the brand as it moves forward. Together, Accurascale and Heljan will focus on delivering: Robust, reliable, smooth-running models at highly attractive price points in OO, O, and TT gauge for the UK market Market-leading quality in the HO market, in line with Accurascale’s well-known standards A Powerful Future Ahead “This acquisition is about respecting Heljan’s incredible legacy while giving the brand the tools, technology, and direction to thrive in the modern market,” said Stephen McCarron, Managing Director, Accurascale. “We believe Heljan can once again be a byword for innovation, value, and excitement across multiple scales and markets.” Kim Nannestad expressed his delight at joining forces with Accurascale: “The Heljan brand has been part of the Nannestad family for 70 years, and we are incredibly proud of it and what my Grandfather established, my father built and what we have achieved. We are now excited to build on that legacy with Accurascale and bring new energy and ideas to Heljan, preserve its future and become a market leader.” Check out www.heljan.com for the latest Heljan news updates and shop for your favourite models at unbeatable prices for the UK outline range, and www.heljan.dk for the Danish range. The journey begins now. Please note that the in stock items currently listed on the Heljan.com website are currently being processed in our new warehouse and will dispatch in early April. Thank you for your patience! BROWSE THE HELJAN RANGE HERE! View the full article 7 3
ttc0169 Posted March 26 Posted March 26 Congratulation on your acquisition - looking forward to the re release of the container crane 1
Mol_PMB Posted March 26 Posted March 26 Wow! Now I see where the discussion on Irish O gauge was leading... 1
DoctorPan Posted March 26 Posted March 26 TT and 009 stuff? You know TT gauge track is the prefect gauge for 3ft lines in 00..! 1
DJ Dangerous Posted March 26 Posted March 26 So, without wanting to be too nosey, say somebody wanted some O Gauge Mk2’s… Would they be better off flying @murphaph down here and locking him in the garage for a few weeks to respray some stunning NSE Mk2’s? Or waiting a year or two for the next run, in case there happened to be an FK and TSO in IR / IE livery? 2
Mol_PMB Posted March 26 Posted March 26 13 minutes ago, DJ Dangerous said: So, without wanting to be too nosey, say somebody wanted some O Gauge Mk2’s… Would they be better off flying @murphaph down here and locking him in the garage for a few weeks to respray some stunning NSE Mk2’s? Or waiting a year or two for the next run, in case there happened to be an FK and TSO in IR / IE livery? Make sure you give Murphaph some breathing apparatus or decent air extraction, if you're going to lock him in a garage with a spray gun. Otherwise it could end badly. Bearing in mind that Heljan have also produced an O gauge Hymek and Class 33, is it time to reproduce those 1980s 'Irish' train sets in a larger scale? (no) 1 1
irishmail Posted March 26 Posted March 26 3 hours ago, Warbonnet said: Under Accurascale ownership, Heljan UK will move to a direct-to-consumer sales model So much for supporting your 'local' model shop then!!! 1
Georgeconna Posted March 26 Posted March 26 O gauge Locos are pretty cheap, Good draw in, then when you look at the rolling stock! That's another matter.
DJ Dangerous Posted March 26 Posted March 26 2 hours ago, Mol_PMB said: Otherwise it could end badly. Ending badly is the plan. Then, I don’t have to pay him. 41 minutes ago, Georgeconna said: O gauge Locos are pretty cheap, Good draw in, then when you look at the rolling stock! That's another matter. Dapol do some decent modern image wagons that are good value for money, and A/S HUO hoppers were decent value, too. Coaching stock, however, is a different kettle of fish! 1
Flying Snail Posted March 26 Posted March 26 Very interesting news .. and very exciting plans. Best of luck Accurascale and Heljan! 1
irishmail Posted March 26 Posted March 26 Just received this email from Gaugemaster! An Important Update Regarding Heljan at Gaugemaster As you might have already heard, Accurascale have today announced the acquisition of Heljan which was concluded last week. As there has been no communication to us from Accurascale and given that they already have their own distribution structure, we are working on the basis that we are not part of their commercial strategy moving forward. We have of course, requested some dialogue with them on the situation and if our assumption is incorrect then we will of course, communicate this to you in a timely way.
DJ Dangerous Posted March 30 Posted March 30 I’ve been watching the stock levels on the new Heljan website. I think that there were over a hundred O Gauge lines listed three days ago… As of today, that’s down to only 13 lines left in stock. That blue 45/1 looks mighty tempting… 1 1
BosKonay Posted March 30 Posted March 30 Just now, DJ Dangerous said: I’ve been watching the stock levels on the new Heljan website. I think that there were over a hundred O Gauge lines listed three days ago… As of today, that’s down to only 13 lines left in stock. That blue 45/1 looks mighty tempting… The response to the website has been tremendous and heartening that the right call was made for the customers benefit.
DJ Dangerous Posted March 30 Posted March 30 Just now, BosKonay said: The response to the website has been tremendous and heartening that the right call was made for the customers benefit. The numbers speak for themselves. I don’t know the original quantities of each, but could see the “remaining in stock” levels crumble pretty fast. The cement wagons are a gift at that price. 1
DJ Dangerous Posted April 3 Posted April 3 Down to only eleven lines in stock: https://heljan.com/collections/in-stock-now?filter.p.m.custom.product_scale=7mm+(O) Briefly went up to 16 or 17 lines today when more cement wagons went on sale, but they’re gone already. Come on, @MOGUL, where are the oil tanks and Mk2 coaches???
Warbonnet Posted April 4 Author Posted April 4 Next lot is due week after next folks, some seriously good items in there too! cheers! Fran 1 1
DJ Dangerous Posted April 4 Posted April 4 26 minutes ago, Warbonnet said: Next lot is due week after next folks, some seriously good items in there too! cheers! Fran Credit card has rolled over, ready for some O Gauge splurging.
DJ Dangerous Posted April 9 Posted April 9 Two Class 56’s in stock!!! https://heljan.com/products/class-56-railfreight-unnumbered-o-scale?_pos=13&_fid=6749ef053&_ss=c https://heljan.com/products/class-56-coal-sector-56101-o-scale-weathered?_pos=9&_fid=6749ef053&_ss=c Aargh, the temptation!!! Thank Heavens there’s no Hatton’s style trunk service or I’d be broke. 1 1
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