Glenderg Posted January 18, 2013 Posted January 18, 2013 There are a couple of things here that slightly cause my bullshitometer to go off the scale. First off, the timetable is printed digitally in Adobe InDesign, and no logo looks as pixelated and crap as that one, so it's highly unlikely it's official. I work in InDesign regularly and it takes effort to be this sloppy. It looks like a placeholder for a missing graphic. Happens easily. Second - the font is wrong. More evidence of shoddy workmanship. It is Arial. Irish Rail paid for a custom commercial font, obviously not available to the clown who produced this digital turd (we discussed this a while ago.) Third, to establish whether or not it's official, would one of the twitterati on here ask Irish Rail if this is a kite flying exercise, or a legitimate logo. Fourth, the logo itself - Irish Rails latest corporate toilet paper production clearly states that it wants to disassociate itself with all things orange. I'm only getting started.... Fifth, current re-branding is ongoing of station signage which suggests that royal blue is the colour of choice as a background. A tender for the re-signing of every station platform, car-park, and out house on the IR/IE network is worth a significant seven figure sum. In this climate, no management at Irish Rail, no matter how overpaid and underworked, could find a justification for dispensing with the existing signage, just to rebrand it in this "marine flag" back of a fag packet design. Sixth - the colours themselves - These are usually dictated to the graphic design company based on "extensive market research". (read "Do not use colours what failed in england") Even an amateur muppet who never used photoshop before now would suggest differing greens to that used on the rail network, and differing greens in the font logo. It's all about brand awareness I'm told. The orange looks like supertrain tan. See Point No. 4. I'm sure I've seen that green font colour come out of a child's nose, but never applied as a livery. Not even by JHB's history of "odd greens"! Seventh - a significant rebranding was undertaken some years ago. This is not cheap. No justification to repeat it. Eighth The dunderhead who did this didn't check what the current stock is, nor how it would look. I believe this image is Wanderers from a few years ago, and so, M'lud, the prosecution rests its case. And if this ever makes it's way onto trains in Ireland, I'll buy everyone here a pint - better still, I'll get Dave Bracken to buy everyone a pint. Richie. Quote
jhb171achill Posted January 18, 2013 Posted January 18, 2013 Richie, that's good. Now I can sleep. !! Quote
jhb171achill Posted January 18, 2013 Posted January 18, 2013 AHHH! Folks, look at the original post. It was done in April!!! Hmmm. !! Quote
Broithe Posted January 18, 2013 Posted January 18, 2013 to establish whether or not it's official, would one of the twitterati on here ask Irish Rail if this is a kite flying exercise, or a legitimate logo. Done - I will report any reply here. AHHH! Folks, look at the original post. It was done in April!!! Hmmm. !! Damn! Quote
Broithe Posted January 18, 2013 Posted January 18, 2013 Well, I asked them - There are rumours of a new logo. Is this likely to be true? The reply that I've just got is - Yes it is true. On our new timetable Bloody hell...! Quote
Garfield Posted January 19, 2013 Author Posted January 19, 2013 Folks, on page 2 of this thread I posted a photo of the new logo as found on a poster in Longford station earlier today. It's definitely real. Quote
WRENNEIRE Posted January 19, 2013 Posted January 19, 2013 Richie Its true I was talking to "an employee" this evening and he showed me some pics on his phone Also mentioned that the complete 071 fleet was being overhauled as we speak, had some pics of the work in progress All going into Freight livery The words "Eddie Stobart" were whispered And I'm not buying pints! Quote
Broithe Posted January 19, 2013 Posted January 19, 2013 The words "Eddie Stobart" were whispered Will the engine drivers have to wear ties? Quote
Weshty Posted January 19, 2013 Posted January 19, 2013 RichieIts true I was talking to "an employee" this evening and he showed me some pics on his phone Also mentioned that the complete 071 fleet was being overhauled as we speak, had some pics of the work in progress All going into Freight livery The words "Eddie Stobart" were whispered And I'm not buying pints! Well boil my leg and call me Brenda. Gobsmacked. Quote
dave182 Posted January 19, 2013 Posted January 19, 2013 I saw Garfields post on this yesterday and though like the rest of you that this has to be fake. However, it dawned on me to check Irish Rails website- surely as a large company if you are rolling out a new logo this is the first place you would start?! Nothing on the main page, but sure enough if you open any of the new 2013 'printed timetables' there it is! I am lost for words.... Quote
Shinkansen Posted January 19, 2013 Posted January 19, 2013 No love for the new logo... appears to be universally hated. I have to agree with all thats been said above and with good reason . Apart from being a bit bland, probably could only useful be useful as an icon on a smart phone and not fit for purpose in real life (i.e. plastered on the side of a train!). Most definitley designed by a child/committee at great expense. Bewildering as to what on earth is paying for this??? But then corporate identity is not one of I.E.s strong suits. How many liverys does it operate under?.... Intercity green/silver; Intercity (cork train); Enterprise; Enterprise (old); Arrow old livery; D.A.R.T; Freight. If I've missed one let me know. If it wants to increase volumes on it's network, changing to a naff logo is not going to help. Encouraging inititives to help people ditch their car and use the train would be of more benifit. The majority of us do not 'need' to use the train, we 'choose' to use it because the improved road network makes it so convenient to get around. Free parking at I.E. car parks and encourage pak and ride perhaps??? Anyway, back to the logo... similar level of 'FAIL' to when TOLL/New Zealand Railways rebranded as KIWI RAIL. But at least that one grew on me. Time will tell how this new one by I.E. will fair out... P.S. Stobart 071s.... could be interesting! Quote
Broithe Posted January 19, 2013 Posted January 19, 2013 Has any business ever been turned around by a new logo? Are they going to put it on the side of the Enterprise? Back to plug-and-socket-on-orange when I take over... Quote
jhb171achill Posted January 19, 2013 Posted January 19, 2013 If they put it on the "Enterprise" it will probably attract unwelcome attention from stones in Portadown! Quote
Broithe Posted January 19, 2013 Posted January 19, 2013 If they put it on the "Enterprise" it will probably attract unwelcome attention from stones in Portadown! My thoughts - exactly!....... Maybe they'll only display it on certain days through the year..? Quote
jhb171achill Posted January 19, 2013 Posted January 19, 2013 With sinking feeling I see, yes, it IS on the downloadable timetables. the good news is they'll probably touch the taxpayer's wallets to "re-brand" again in what, 8 months? A year? Quote
Blu Bianco Posted January 19, 2013 Posted January 19, 2013 (edited) With sinking feeling I see, yes, it IS on the downloadable timetables. the good news is they'll probably touch the taxpayer's wallets to "re-brand" again in what, 8 months? A year? I agree with you, although I don't think they will re-brand again that quick. But they will be back looking for more fare increases and to get their subventions. Seemingly they need their subvention from the almighty one to keep them going and then they go off and spend the money that they did have on this! Maybe it was one of the provisos to get the subvention, and now we know who designed it Well, at least they blew it on such a tremendous work of art........ Edited January 19, 2013 by Blu Bianco Tidying up! Quote
scahalane Posted January 19, 2013 Posted January 19, 2013 I'm lost for words, I thought this was a joke till I viewed the downloadable timetables. It looks like some of the elements on the timetable were copied using the print screen command while other parts are vector sharp, I don't get it. Certainly looks like a home job to me and a very poor one at that!! Quote
Broithe Posted January 19, 2013 Posted January 19, 2013 I've asked them if they're going to put it on the Enterprise - but no answer has been received yet.. Quote
jhb171achill Posted January 20, 2013 Posted January 20, 2013 Excellent, Broithe! We can all picket Heuston Station with banners containing flying snails and broken wheels!!! Quote
Guest hidden-agenda Posted January 20, 2013 Posted January 20, 2013 Its kosha gents, i spoke to a friend of mine who works in Inchicore and its on the cards. For the life of me i cant figure why they are doing this money wasting exercise but they do what they want when they want. Pub crawl to the Dail me thinks. Quote
jhb171achill Posted January 20, 2013 Posted January 20, 2013 The reason they didn't launch it in a blaze of publicity is probably that they're ashamed of it! Quote
skinner75 Posted January 21, 2013 Posted January 21, 2013 RichieIts true I was talking to "an employee" this evening and he showed me some pics on his phone Also mentioned that the complete 071 fleet was being overhauled as we speak, had some pics of the work in progress All going into Freight livery The words "Eddie Stobart" were whispered And I'm not buying pints! Lets hope they don't start naming the locos after his 'conquests', like they do with the trucks! Quote
BosKonay Posted January 21, 2013 Posted January 21, 2013 Are we to see Eddie Stobart Liveried 071's? Woooo exciting Quote
Weshty Posted January 21, 2013 Posted January 21, 2013 Are we to see Eddie Stobart Liveried 071's? Woooo exciting Seriously, that WOULD be exciting. Question, from a strategic view, which locos have the greater route flexibility, lower maintenance cost and suitability for freight handling? 071 or 201. My guess is the 071. Well? Quote
minister_for_hardship Posted January 21, 2013 Posted January 21, 2013 In the best tradition of giving nicknames to logos, I'll be calling the new one the 'Wiggly Worm'! Quote
WRENNEIRE Posted January 21, 2013 Posted January 21, 2013 Are we to see Eddie Stobart Liveried 071's? Woooo exciting All will be in Freight Livery 2 locos in the shop at the moment, stripped down to their bits. Quote
BosKonay Posted January 21, 2013 Posted January 21, 2013 Would make for a very eye-catching livery on an 071 Quote
Garfield Posted January 21, 2013 Author Posted January 21, 2013 The Eddie Stobart rumours have been doing the rounds for quite some time. It'd be nice to see it happen, but at this stage I'll believe it when I see it... Quote
heirflick Posted January 21, 2013 Posted January 21, 2013 (edited) can any of you computer whiz kids photoshop the new logo onto the side of a freight liveried 071? its great to hear that the fleet of gm's are being overhauled all the same!!! Edited January 21, 2013 by heirflick Quote
Railer Posted January 21, 2013 Posted January 21, 2013 can any of you computer whiz kids photoshop the new logo onto the side of a freight liveried 071? its great to hear that the fleet of gm's are being overhauled all the same!!! 077 is currently in the paint shop after it's body work overhaul. We'll see if it gets the new logo. It's been out of service for almost 2 years I think. 078 is up next to get done but it needs parts. 087 is in there too, all of them still in IE orange. It will be interesting to see how long 084 lasts before they call it in, it looks in a bad state but it worked alot of tara trains last year so it must still be a decent performer. Quote
jhb171achill Posted January 21, 2013 Posted January 21, 2013 Excellent, Minister! Flying Snail, Broken Wheel, Set o'points, Three Pin Plug, Wiggly Worm!!! Remember where you heard it first; Mr. Hardship, take a bow! Quote
Weshty Posted January 21, 2013 Posted January 21, 2013 "Defiled Tricolour!" Sounds like a conflicted revisionist blogging on Politics.ie.... Quote
heirflick Posted January 21, 2013 Posted January 21, 2013 studied it for a while and i cant figure out what the logo is suppost to represent Quote
Broithe Posted January 21, 2013 Posted January 21, 2013 studied it for a while and i cant figure out what the logo is suppost to represent The twists and turns of Republican politics...? Quote
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